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SOURCE Bulldog Solutions, Inc.
AUSTIN, Texas, Sept. 12, 2013 /PRNewswire/ -- Bulldog Solutions, Inc., an innovative and technology-fueled BtoB marketing agency has announced the launch of the Bulldog PowerPlay, the first completely integrated buyer's-journey based, demand generation framework. Comprised of three "plays," Audience Acceleration, Opportunity Acceleration and Sales Acceleration, the goal of the Bulldog PowerPlay is to enable marketers to drive a measurable impact on revenue by implementing a robust content marketing and promotion strategy at the top of the funnel, lead nurturing and conversion tools at the middle and sales enablement tools at the bottom.
Mastering revenue performance management and marketing technology has become complex yet it remains vital to the success of BtoB marketers. To address these challenges, Bulldog developed a packaged solution that is not only easy to use but dramatically reduces time to market. "Essentially, we've taken something that used to take months to complete, and have successfully reduced the go-to-market time to as little as a few weeks in some cases," said Rob Solomon, Bulldog's co-founder and chief strategy officer.
As BtoB marketers face growing competition, Bulldog saw the opportunity to leverage strategy, advanced marketing automation technology, proven program architectures and compelling content to help marketing organizations build innovative and effective programs. "This solution is built to deliver a seamless integrated buying experience throughout the entire marketing and sales funnel," added Solomon.
Vice President of Revenue Performance Strategy
Phone: (512) 652-2594
About Bulldog Solutions
Bulldog Solutions is an innovative, technology-fueled marketing agency for global BtoB companies. We drive results for marketing organizations by providing the right mix of marketing strategy, technology and multi-channel programs. Put simply, we specialize in increasing and proving marketing's business impact. While our program execution may delight your directors and managers, it's our relentless focus on bottom-line results that makes us the agency CMOs love.
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