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SOURCE Rally Labs LLC
Data Gives Unique Insight into America's Behaviors and Habits
NEW YORK, Oct. 9, 2013 /PRNewswire/ -- According to a new study, margaritas are the nation's favorite cocktail, despite the fact that Americans believe tequila is more likely to cause a hangover than any other drink. Blowfish, the only FDA-registered over-the-counter drug specifically formulated to treat hangovers, today released The Blowfish National Hangover Study, a new set of data detailing the nation's drinking and hangover behaviors among Americans over the age of 21. The study reveals surprising insights into how gender, age, geography, and even political affiliation impact our drinking habits and experiences with hangovers, including interesting facts ranging from the hobby associated with the heaviest drinking – playing hockey – to the profession that gets the most hangovers – engineer – to the state that drinks the most – Maine.
"Through this study, we have gathered a new set of data demonstrating that hangovers are a fact of life for the vast majority of drinkers, further validating our mission to provide consumers with an effective remedy for the common hangover," explains Brenna Haysom, Founder and CEO of Blowfish for Hangovers. "According to the findings, a quarter of Americans rate their average hangover as a seven or higher on the severity scale, half of the population has been hungover at work, and almost a third of people report that their worst hangover was on an ordinary day – not after a special occasion."
Beginning October 8, consumers can visit forhangovers.com to view the results of the national study in Intoxication Nation, an interactive digital experience that details overall trends in drinking and hangovers from regional distinctions to gender and age differences, and more. In addition to findings from the study, dynamic maps visualize current conversation levels and what people are saying about drinking and hangovers, populated by real-time updates and live feeds that pull in social data from Twitter, Facebook, Instagram, Tumblr and Vine via a combination of open source and third-party data providers.
Blowfish for Hangovers is currently available in the pain reliever aisle at CVS stores nationwide and at forhangovers.com. For additional information, please contact Linsey Tilbor of Behrman Communications at email@example.com or 212-986-7000.
Data on behalf of Blowfish by a private, third party research firm based on a study of 5,249 Americans who drink alcohol and are over the age of 21. Margin of error for this study is 1.35% at a 95% confidence interval.
About Rally Labs LLC
Introduced in 2011, Blowfish is the only FDA-registered over-the-counter drug that is specifically formulated for hangovers. Available previously only in New York City, Blowfish can now be found in the pain reliever aisle in CVS stores nationally, and is rapidly becoming the go-to remedy for drinkers around the country.
About AMP Agency
AMP Agency is a strategic, full-service, integrated agency with offices in Boston, New York, and San Francisco. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with whom we partner.
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