OMAHA (KPTM) - An advertisement released by Chipotle Mexican Grill, a popular restaurant chain, isn't sitting well with some farmers.
The video, which recently came to light, questions where our food comes from and how it's prepared. It even shows inhumane treatment of animals the Nebraska Farm Bureau says unfairly stereotypes farmers.
"The campaign suggests people involved in raising food care only about profit and do so at the expense of animals," said Bureau President Steve Nelson in a statement.
Nelson's statement, as well as the video itself, is now generating quite the buzz.
"What they (Chipotle) were trying to get across was a little strong," said Mark Celesky, a Nebraska-based animal display manager.
Celesky saw the video for the first time Tuesday and found what he believes is a serious flaw.
"They need to go full circle and show there are people raising animals in an ethical and humane way."
A Chipotle spokesperson says the advertisement is not designed to be an attack on farmers. It's just trying to get out the word that there is an alternative to processed foods.
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