Cyber Monday, Great For Shoppers Bad For Employers - FOX 42: Omaha News, Sports and Weather; kptm.com |

Cyber Monday, Great For Shoppers Bad For Employers

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Paul Gutierrez

OMAHA (KPTM)- Millions of people went online to search for the best deals this Cyber Monday. Some people even used valuable work time to search for items. But, this kind of browsing and buying cost employers millions in productivity.

If you go online the holiday deals from shopping outlets are everywhere.

"Cyber Monday tends to represent the strongest offers of the year online, so every retailer tends to put out their best offer online on this day every year," Donna Faust Aman, Marketing Director of Hayneedle said. 

It was a shopper's paradise for people, and an opportunity to indulge in new items. People could score free shipping and discounts from online stores.

"There are often lots of great door buster deals that you aren't able to find in the stores," Aman said.

But there is a dark lining to this silver cloud. As work productivity went down, the specials went up. A new study shows that almost nine out of ten people spent at least some time browsing online at work. And one out of every four admitted to using up to four hours or more on websites, while on the job.

"I think if I had an employee spending time online we could lose anywhere from 50 dollars to 500 dollars," Aman said.

Research shows that on Cyber Monday, a lot of people try to fly under the radar by using their phones or a mobile device instead of a computer. But, at work the research shows one out of every five people get caught. Nationwide all of those distractions amount to a loss of more than two billion dollars for employers.

Locally the trust is with employees to do the right thing, but Ralston Chamber of Commerce president Tara Lea knows of several businesses not taking any chances.

"At least two of the companies I spoke to say they have pop ups in place where you just can't get to that site you're looking for. Not just today, it's every day, but more so probably enforced today than any other day of the year," Lee said.

For a lot of shoppers cyber Monday won't end here. In fact, a lot of online retailers extend deals all week. Retail experts suggest that if you are going to shop while working, you should do it around lunchtime or during a break.

 

 

 

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