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Acquisition of Domain Will Promote Existing Business and Support Potential Future Brand Expansion
SANTA MONICA, Calif., Feb. 26, 2014 /PRNewswire/ -- TrueCar, the negotiation-free car buying platform, today announced that is has acquired the domain name True.com. True.com will be used as an umbrella domain name to promote existing operations, underscores the company's long-term commitment to brand expansion, and serves to further TrueCar's mission to prove that truth and transparency is a more profitable way of doing business.
"Our purchase of True.com demonstrates our commitment to truth and transparency as a business model, which we believe has broad and powerful commercial appeal," says Scott Painter, founder and CEO of TrueCar.
Empowered TrueCar users receive transparent insight into what others actually paid, upfront pricing information and a guaranteed savings certificate from a trusted TrueCar Certified Dealer to seamlessly complete the car purchase. TrueCar users and its Certified Dealers have completed over 1 million automobile transactions since inception. Additionally, TrueCar recently announced that it raised $30 million of funding from Paul Allen's Vulcan Capital.
TrueCar is the negotiation-free car buying platform. TrueCar empowers car buyers by giving them transparent insight into what others actually paid, upfront pricing information, and a network of trusted TrueCar Certified Dealers who provide guaranteed savings certificates and seamlessly complete the car purchase. The reality is buying a car is painful and buyers fear they are going to overpay. TrueCar's transparent upfront pricing information and guaranteed savings certificate make the car buying process simple so buyers never overpay. TrueCar's mission is to prove that truth and transparency is a more profitable way of doing business -- starting with automotive. Its national network of more than 7,000 TrueCar Certified Dealers is committed to providing negotiation-free savings for some of the country's largest membership and service organizations, including AARP, American Express, AAA, USAA and Consumer Reports. Note: Not all program features are available in all states. Go to www.truecar.com for program details. TrueCar is a privately held company headquartered in Santa Monica, Calif., with offices in Santa Barbara, Calif., San Francisco, Calif., and Austin, Texas.
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